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PROJECTWOBBLEGATE

PROJECTWOBBLEGATE

ABOUT

From the brand identity to bottle label design, Wobblegate is a true representation of a crafted juice in every detail.

Wobblegate’s founders enlisted me to define and develop a family juice brand that would help get apple juice based drinks back on the British breakfast table.

I designed the brand to be fun, playful and to disrupt the juice market. Move away from the white background and watercolour image of an apple to a more punk fun version to appeal to families, but more so the children. The message being 'healthy can be fun and rebellious'.

Creating the caption/strapline "I'm always fruity", a play on an ever youthful way of looking at life.

Working with Wobblegate, I created all their designed materials. Flyers, Business Cards, Emailers, Webiste, Labels and Social Media Posts.

BRAND

The Brand was made to be disruptive (as mentioned above) and enter the industry at a different point to the average 'farm juice'.

Most family/farm based drink companies are poorly communicated. The founders at Wobblegate wanted their brand of juice to appeal to families, specifically children, make the apple cool and get apple juice based products back on the breakfast table.

During ideation I came up with many ideas. But the core (pardon the pun) of our communication was the apple. I drew a lot from punk ideology, young trying to break through with something new. Rise of rebellion and excitment. A different time!

Using yellow for creativty, brightness, sun, everything you want in the morning. Pink for sunrise and breaking the norm.

Choosing a strong and playful lead typeface in Cooper. This gives the brand a playful edge. The secondary typeface gives a childish handwritten visual. The capitals help convey that childish innocence.

Fig. 1 - Project: Wobblegate Crushed Fruit Juices | Type: Branding | Description: Logo

Fig. 2 - Project: Wobblegate Crushed Fruit Juices | Type: Branding | Description: Logo support icon, for print materials and social media.

Fig. 3 - Project: Wobblegate Crushed Fruit Juices | Type: Branding | Description: Logo support icon, for print materials and social media.

PRINT

I am showing a selection of print designs from over the years.

The most important theme was to keep the brand consistent but also push the message of fresh natural juice with no naughties! But you can see the journey over time this goes through, still communicating the main messages.

Fig. 1 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: We produced a box that could double up as POS, to stack and put the bottles on top. If nothing it acts as a great vehicle for the brand.

Fig. 2 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: Front side of a double sided flyer to generally promote Wobblegate. Given out on the street, at shows, tastings and given to our Customers (business).

Fig. 3 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: Front side of a double sided flyer to generally promote Wobblegate. Given out on the street, at shows, tastings and given to our Customers (business).

Fig. 4 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: Flyer given to a customer tastings.

Fig. 5 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: The juice is sold in Co-Op, we were asked to design 'Barkers', which are isle calls to action.

Fig. 6 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: Poster for customer locations.

Fig. 7 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: Poster for customer locations.

Fig. 8 - Project: Wobblegate Crushed Fruit Juices | Type: POS | Description: A tricard for table endorsements and to show we are sold in that location.

DIGITAL

The website needed to help convey the right message and present the USP's in the correct way. Display products and convert contacts via email, message or phone

Our conversion rate was 75%, bounce rate was 10% and average time spent on pages was nearly 3mins and above. So overall good strong anayltics for the type of site Wobblegate needed.

Fig. 9 - Project: Wobblegate Crushed Fruit Juices | Type: Web | Description: Home page from website

PHOTOS

Here is a selection of Photography shoots I directed and produced over the years.

These are mixes of product photography, stock elements, but also specific shoots for certain projects, like flyers and banners etc.

ET AL

Here is a selection of other design works done for Wobblegate

LINKS

Further views of the work I have created for Wobblegate.

[Wobblegate website]

[Instagram for Wobblegate]

CONTACT